The score is a transparent points system, not an AI opinion. Each check below looks at your public website and either earns its points or loses some. Checks we can’t complete (for example, a site that blocks automated visitors) are left out of the total instead of counting against you. Score = points earned ÷ points possible × 100.
| Category | Check | Points | Notes |
|---|---|---|---|
| Availability & security | Website loads (3 tries before we call it down) | 12 | Urgent if it doesn’t load; half points for a 4xx error |
| Availability & security | SSL certificate valid and trusted | 8 | Warning under 21 days left; urgent under 7 days or untrusted |
| Availability & security | http:// redirects to https:// | 3 | |
| Availability & security | Domain registration not expiring soon | 5 | Warning under 45 days; urgent under 14 days |
| Availability & security | No insecure (http://) files on the homepage | 2 | |
| Lead capture | Real contact or quote form (search and newsletter boxes don’t count) | 12 | Checks the homepage and up to 2 contact pages |
| Lead capture | Tap-to-call phone link | 8 | Half points if a number is shown but not tappable |
| Lead capture | Mobile viewport set | 4 | |
| Lead capture | Business email authentication (SPF + DMARC) | 6 | 3 each; only scored if the domain has email |
| Local search basics | Page title present, 10–70 characters | 5 | |
| Local search basics | Search description present | 4 | |
| Local search basics | Main (H1) heading present | 3 | |
| Local search basics | Local business markup (schema.org) | 5 | |
| Local search basics | Your city mentioned | 4 | Only scored if you enter a city |
| Local search basics | Link to your Google listing, map or reviews | 4 | We look for a link on your site; we don’t read Google |
| Trust & upkeep | No broken links (up to 15 followed) | 7 | 3 points per broken link |
| Trust & upkeep | Footer copyright year is current | 4 | Only scored if a year is shown |
| Trust & upkeep | Reviews or testimonials shown | 2 | |
| Trust & upkeep | Homepage responds quickly | 2 | Under 2.5 s full points; over 5 s none |
Your Google Business Profile, reviews, rankings and ads. We don’t scrape Google or other platforms. We may add these only through official, owner-authorized access.